Sid connects deeply with modgarden’s mission and wants to help bring our unique products and experiences to families across the globe. Sid has 20 years experience as a senior executive and general manager, at some of the world’s leading multinationals such as Nestlé, Kraft and J.M. Smucker. He has managed household brands such as Nescafe, Kit-Kat, Perrier and Folgers while also successfully leading business P&L’s in high growth or turnaround situations.

It’s safe to say that ‘food’ is at the centre of Hope’s universe. When she’s not eating it, sniffing it out, gathering it, cooking with it, sharing it, she’s teaching about it. And now with modgarden’s tinyfarm she’s growing it. For the past 15 years Hope has been acting in lead roles in engagement, culture creation, marketing and business development for brands across the world.

She has been captured by the spirit and powerful practicality of modgarden and has taken on the role of Engagement Advisor and Jill of all trades for the growing tinyteam. This many-hat role suits Hope’s diverse experience and broad network. She lives and breathes the target tinyFarm user persona and is game to apply it to grow this brand.

Maryam is known for driving efficiency, resilience and a way forward in the face of change. An operations powerhouse with an entrepreneurial mindset, Maryam has overseen the growth and scaling of operations for a $100 billion portfolio of funds while also launching a digital marketplace connecting aspiring food entrepreneurs to commercial kitchens. But it is her love of food, experience with childhood obesity, and a belief in a need for conscious and equitable consumption that has inspired her to drive forward modgarden.

Howard Moskowitz is the backbone of present-day market research. Moskowitz created and perpetuated the idea that different people like different things, urging large companies like Pepsi and Prego to diversify their products based on consumer’s varied (not singular) needs. This idea, coined “intermarket variability” has resulted in Howard consulting for companies like General Foods, Pepsi, and Campbell Soup, to name a few. Howard holds a Ph.D. in Experimental Psychology from Harvard University and many awards from his scientific endeavours (Scientific Director’s Gold Medal, Charles Coolidge Parlin Marketing Research Award, etc.). Howard brings tremendous insight to the team in terms of food optimization, product development and marketing

Heather has lived and breathed design her entire life. As a fourth generation designer & creative thinker, it is no surprise that she is principal of Dubbeldam Architecture + Design, a multidisciplinary design and architecture studio recognized as one of the leading design practices in Toronto. Heather is a visionary who strives toward environmental sustainability. Indeed, in 2016 she was awarded the Professional Prix de Rome in Architecture for her research in sustainable housing. Her commitment to incorporating sustainable design and systems into each and every one of her projects aligns brilliantly with tinyFarm’s mandate of growing healthy food within the comfort of one’s home.

Educational guru and food scientist, Dr. NIck Bellissimo, started his vocational training with a B.Ed. at York University. His passion for food and science led to the pursuit of a M.Sc. and Ph.D. in Nutritional Sciences from the University of Toronto. Nick brings a wealth of knowledge, both from his post-doctoral research at Penn State and from his own research in Toronto, at Ryerson University. Nick’s expertise lies in investigating the complex relationships between food, exercise and health. Nick’s notable achievements (to list just a few!) include: procuring over $10M in research funds (as a Principal Investigator or collaborating as a Co-Investigator), over 75 peer-reviewed publications and training of over 50 qualified personnel. In addition to providing valuable insight to the modgarden team, he serves as a scientific advisor for government agencies and the food industry. The Nutrition Discovery Labs (ND Labs) at Ryerson University is home to a robust body of research focused on the physiological and environmental factors that contribute to appetite and energy imbalances with the goal of providing a foundation for advice on diet composition, physical activity, and environment in preventing and managing overeating in children. The ND Labs aims to provide evidence-based dietary, exercise and environment strategies that can fill an important gap that parents, school administrators, and policy makers can use to ensure children grow up happy and avoid a lifetime of poorer health.